The bit about me.

Creative lead with a versatile design background, dedicated to crafting user-focused solutions and enhancing product experiences.

Download my resume here

👋 Hi, I’m Thea, a Senior Product Designer at Intuit on the Platform Acceleration Team, with a focus on customer-facing experiences. 

I focus on creating best-in-class authentication experiences that help customers onboard and access their accounts securely with less friction. I strive to promote product clarity and inspire trust in the Intuit brand. My goal is to scale account authentication knowledge and impact through design documentation and strong partnerships with our foundational design systems. 

The experiences I create are the front doors of the Intuit ecosystem. We handle 2.7 billion sign-ins per year, 77 million accounts created per year, are used by 21 Intuit apps, average 15 million users per day, and support 200+ products and offerings.

Drawing on my expertise in visual design and branding, I lead the UX Product Modernization work track to enhance how we effectively communicate our ecosystem offering without adding cognitive burden for our customers. 

Lately, I have been learning to leverage GenAI technologies to improve and streamline the product design process. I’ve also been exploring how to integrate AI-powered tools into design workflows to optimize efficiency and creativity.

Prior to Intuit, I worked at Apple where I helped redesign and launch the App Store and Apple Books. This was a major milestone in my career after leaving a decade of working in NYC focused on art direction, branding, campaign design and social strategy in the fashion, beauty, and start-up space. I took a chance my myself and pivoted to a new industry and eventually, a new design discipline. 

My foundation in print, campaign strategy, and brand fundamentals has allowed me to stay grounded when crafting new interfaces and user experiences. Because as technology advances and user expectations evolve, exceptional design can transcend any context.

Thanks for stopping by.

Skills

AI Design
Art Direction
Brand Identity
Brand Strategy
Content Strategy
Cross-functional Collaboration
Design Leadership
Design
Design Systems
Figma
Product Strategy
Product Design
Prototyping
Responsive Design
Research
Social Media Strategy
Social Media Design
System Design
User Experience Design
User Testing
UX / UI Design
Visual Design

Development

Generative AI, Data and AI workshop,
Intuit

Generative AI, Prompt Design workshop,
Intuit

Hackaton, Global Engineering Days,
Intuit

User Experience Design Certificate,
Cornell University

User Experience Design Certificate,
General Assembly

Engagement

FIDO Alliance UX Working Group,
Volunteer, UX Designer

Civic Tech SF,
Volunteer, Creative Lead, Brand, UX,UI Design

One Intuit Design Community Lunch and Learn,
Co-Host