http://theakennedy.com Thea Kennedy Thu, 16 May 2013 19:43:59 +0000 http://theakennedy.com en http://theakennedy.com/Lexicandy http://theakennedy.com/following/theakennedy.com/Lexicandy Thu, 16 May 2013 19:43:59 +0000 Thea Kennedy 5625345 Lexicandy is a web app for foreign language learners that makes it easier to make the move from textbook language to the native materials that will help them sound like naturals. <img src="http://payload166.cargocollective.com/1/1/37060/5625345/lexicandy_web_app_mockup_800.png" width="800" height="600" width_o="800" height_o="600" src_o="http://payload166.cargocollective.com/1/1/37060/5625345/lexicandy_web_app_mockup_o.png" data-mid="30390190" border="0" align="left"/> Role and Responsibilities: Designer and Art Director. Responsible for concepting and executing logo and brand from concept to completion. logo design, icon design, wireframes, UI/UX, and all web app design. Lexicandy is a web app for foreign language learners that makes it easier to make the move from textbook language to the native materials that will help them sound... http://theakennedy.com/Journelle http://theakennedy.com/following/theakennedy.com/Journelle Wed, 10 Oct 2012 18:57:11 +0000 Thea Kennedy 4235217 New work coming soon! New work coming soon! http://theakennedy.com/Bumble-and-bumble http://theakennedy.com/following/theakennedy.com/Bumble-and-bumble Wed, 10 Oct 2012 18:52:52 +0000 Thea Kennedy 4235198 New work coming soon! New work coming soon! http://theakennedy.com/Design-Quixotic http://theakennedy.com/following/theakennedy.com/Design-Quixotic Thu, 07 Jun 2012 13:34:06 +0000 Thea Kennedy 3548444 Design Quixotic is a personal project of mine, created as a means to curate the things that inspire me online and beyond. As an Art Director and Designer, my focus is primarily on beautiful design–from print, digital, industrial, fashion, interior and beyond. We all are faced with daily design and typography, from the household products we buy to the metro cards in our wallets. My aim to to show the beauty in both the ordinary and extraordinary through daily inspiration, while occasionally sharing snippets of my own life living in New York City. <img src="http://payload62.cargocollective.com/1/1/37060/3548444/logo_design_quixotic_800.png" width="800" height="600" width_o="800" height_o="600" src_o="http://payload62.cargocollective.com/1/1/37060/3548444/logo_design_quixotic_o.png" data-mid="20570446" border="0" align="left"/><img src="http://payload62.cargocollective.com/1/1/37060/3548444/design_quixotic_mockup_800.png" width="800" height="600" width_o="800" height_o="600" src_o="http://payload62.cargocollective.com/1/1/37060/3548444/design_quixotic_mockup_o.png" data-mid="20570399" border="0" align="left"/> Role and Responsibilities Designer and Art Director. Responsible for concepting and executing logo and brand. Created blog with Wordpress; created blog content with various media including Photoshop, Illustrator, and hand-drawn illustrations and textures. Design Quixotic is a personal project of mine, created as a means to curate the things that inspire me online and beyond. As an Art Director and Designer, my focus... http://theakennedy.com/Paper-Heart http://theakennedy.com/following/theakennedy.com/Paper-Heart Thu, 07 Jun 2012 13:24:31 +0000 Thea Kennedy 3548400 Paper Heart is a small design studio that crafts customized wedding invitations, announcements, and personal branding. Below is the logo I designed for the brand. Stay tuned for the website in the coming months! <img src="http://payload62.cargocollective.com/1/1/37060/3548400/logo_paper_heart_800.png" width="800" height="600" width_o="800" height_o="600" src_o="http://payload62.cargocollective.com/1/1/37060/3548400/logo_paper_heart_o.png" data-mid="20570504" border="0" align="left"/> Role and Responsibilities: Designer and Art Director. Responsible for concepting and executing logo and brand. Paper Heart is a small design studio that crafts customized wedding invitations, announcements, and personal branding. Below is the logo I designed for the brand.... http://theakennedy.com/BaubleBar http://theakennedy.com/following/theakennedy.com/BaubleBar Wed, 06 Jun 2012 09:45:23 +0000 Thea Kennedy 3539586 Redesign for BaubleBar's “The Vault”– a customer loyalty program. Functionality and user experience were the primary focus for this redesign. As shown below, redesign included a new landing page, a friend referral page, and a slider icon so customers could visualize their progress towards earning more points. <img src="http://payload61.cargocollective.com/1/1/37060/3539586/vault_mockup_01_800.png" width="800" height="600" width_o="800" height_o="600" src_o="http://payload61.cargocollective.com/1/1/37060/3539586/vault_mockup_01_o.png" data-mid="20574420" border="0" align="left"/><img src="http://payload61.cargocollective.com/1/1/37060/3539586/vault_mockup_02_800.png" width="800" height="600" width_o="800" height_o="600" src_o="http://payload61.cargocollective.com/1/1/37060/3539586/vault_mockup_02_o.png" data-mid="20574421" border="0" align="left"/><img src="http://payload61.cargocollective.com/1/1/37060/3539586/vault_mockup_03_800.png" width="800" height="600" width_o="800" height_o="600" src_o="http://payload61.cargocollective.com/1/1/37060/3539586/vault_mockup_03_o.png" data-mid="20574428" border="0" align="left"/> Role and Responsibilities: Designer and Art Director. Tasked to re-think the user experience of the old design and challenged to make the new implementation easy to navigate and understand. Redesigned main page, the referral page, and designed a slider on the check-out page so customers could visualize how many points they have earned. Redesign of account pages, side bar, and drop down menu. Overall consideration taken to the site’s navigability via account and login for new and returning customers. <img src="http://payload61.cargocollective.com/1/1/37060/3539586/baublebar_acct_pages_redesign_01_800.png" width="800" height="600" width_o="800" height_o="600" src_o="http://payload61.cargocollective.com/1/1/37060/3539586/baublebar_acct_pages_redesign_01_o.png" data-mid="20582990" border="0" align="left"/><img src="http://payload61.cargocollective.com/1/1/37060/3539586/baublebar_acct_pages_redesign_02_800.png" width="800" height="600" width_o="800" height_o="600" src_o="http://payload61.cargocollective.com/1/1/37060/3539586/baublebar_acct_pages_redesign_02_o.png" data-mid="20582991" border="0" align="left"/><img src="http://payload61.cargocollective.com/1/1/37060/3539586/baublebar_acct_pages_redesign_03_800.png" width="800" height="600" width_o="800" height_o="600" src_o="http://payload61.cargocollective.com/1/1/37060/3539586/baublebar_acct_pages_redesign_03_o.png" data-mid="20582993" border="0" align="left"/><img src="http://payload61.cargocollective.com/1/1/37060/3539586/baublebar_acct_pages_redesign_04_800.png" width="800" height="600" width_o="800" height_o="600" src_o="http://payload61.cargocollective.com/1/1/37060/3539586/baublebar_acct_pages_redesign_04_o.png" data-mid="20582995" border="0" align="left"/><img src="http://payload61.cargocollective.com/1/1/37060/3539586/baublebar_acct_pages_redesign_05_800.png" width="800" height="600" width_o="800" height_o="600" src_o="http://payload61.cargocollective.com/1/1/37060/3539586/baublebar_acct_pages_redesign_05_o.png" data-mid="20582997" border="0" align="left"/><img src="http://payload61.cargocollective.com/1/1/37060/3539586/baublebar_acct_pages_redesign_06_800.png" width="800" height="600" width_o="800" height_o="600" src_o="http://payload61.cargocollective.com/1/1/37060/3539586/baublebar_acct_pages_redesign_06_o.png" data-mid="20582999" border="0" align="left"/><img src="http://payload61.cargocollective.com/1/1/37060/3539586/baublebar_acct_pages_redesign_07_800.png" width="800" height="600" width_o="800" height_o="600" src_o="http://payload61.cargocollective.com/1/1/37060/3539586/baublebar_acct_pages_redesign_07_o.png" data-mid="20583001" border="0" align="left"/><img src="http://payload61.cargocollective.com/1/1/37060/3539586/baublebar_acct_pages_redesign_08_800.png" width="800" height="600" width_o="800" height_o="600" src_o="http://payload61.cargocollective.com/1/1/37060/3539586/baublebar_acct_pages_redesign_08_o.png" data-mid="20583002" border="0" align="left"/><img src="http://payload61.cargocollective.com/1/1/37060/3539586/baublebar_acct_pages_redesign_09_800.png" width="800" height="600" width_o="800" height_o="600" src_o="http://payload61.cargocollective.com/1/1/37060/3539586/baublebar_acct_pages_redesign_09_o.png" data-mid="20583004" border="0" align="left"/><img src="http://payload61.cargocollective.com/1/1/37060/3539586/baublebar_acct_pages_redesign_zoom2_800.png" width="800" height="600" width_o="800" height_o="600" src_o="http://payload61.cargocollective.com/1/1/37060/3539586/baublebar_acct_pages_redesign_zoom2_o.png" data-mid="20583006" border="0" align="left"/> Role and Responsibilities: Designer and Art Director. Tasked to re-think the user experience of the old design and challenged to make the new implementation easy to navigate and understand. Redesigned all account pages and created a new drop-down menu using simple icons and typography to create a visually-pleasing and easy to understand way to navigate through the account pages. Homepage slideshow redesign with a focus on showcasing the product found on the site. <img src="http://payload61.cargocollective.com/1/1/37060/3539586/baublebar_homepage_slideshow_mockup_01_800.png" width="800" height="600" width_o="800" height_o="600" src_o="http://payload61.cargocollective.com/1/1/37060/3539586/baublebar_homepage_slideshow_mockup_01_o.png" data-mid="20583127" border="0" align="left"/><img src="http://payload61.cargocollective.com/1/1/37060/3539586/baublebar_homepage_slideshow_mockup_02_800.png" width="800" height="600" width_o="800" height_o="600" src_o="http://payload61.cargocollective.com/1/1/37060/3539586/baublebar_homepage_slideshow_mockup_02_o.png" data-mid="20583133" border="0" align="left"/><img src="http://payload61.cargocollective.com/1/1/37060/3539586/baublebar_homepage_slideshow_mockup_03_800.png" width="800" height="600" width_o="800" height_o="600" src_o="http://payload61.cargocollective.com/1/1/37060/3539586/baublebar_homepage_slideshow_mockup_03_o.png" data-mid="20583141" border="0" align="left"/><img src="http://payload61.cargocollective.com/1/1/37060/3539586/baublebar_homepage_slideshow_mockup_800.png" width="800" height="600" width_o="800" height_o="600" src_o="http://payload61.cargocollective.com/1/1/37060/3539586/baublebar_homepage_slideshow_mockup_o.png" data-mid="20583142" border="0" align="left"/> Role and Responsibilities: Designer and Art Director. Redesign of homepage slideshow. Designed weekly emails and special promotional emails. <img src="http://payload61.cargocollective.com/1/1/37060/3539586/baublebar_email_01_800.png" width="800" height="703" width_o="800" height_o="703" src_o="http://payload61.cargocollective.com/1/1/37060/3539586/baublebar_email_01_o.png" data-mid="20583160" border="0" align="left"/><img src="http://payload61.cargocollective.com/1/1/37060/3539586/baublebar_email_02_800.png" width="800" height="703" width_o="800" height_o="703" src_o="http://payload61.cargocollective.com/1/1/37060/3539586/baublebar_email_02_o.png" data-mid="20583163" border="0" align="left"/> Designer and Art Director. Tasked design, art direct and code all weekly and promotional emails. See also the DKNY + BaubleBar campaign for more email design for BaubleBar. Redesign for BaubleBar's “The Vault”– a customer loyalty program. Functionality and user experience were the primary focus for this redesign. As shown below,... http://theakennedy.com/One-Kings-Lane-Paperless-Post http://theakennedy.com/following/theakennedy.com/One-Kings-Lane-Paperless-Post Tue, 05 Jun 2012 15:38:30 +0000 Thea Kennedy 3535458 Created branding for online holiday cards with a different outlook—instead of giving a gift or writing a sentimental note, friends and family can give the gift of their time through a free digital e-card delivered by the very chic Paperless Post. For this project I created the logo, the look and feel of the cards, and art directed a wonderful illustrator to perfect the vision of each “gesture”. <img src="http://payload61.cargocollective.com/1/1/37060/3535458/TG_landing_macbook_mockup_800.png" width="800" height="600" width_o="800" height_o="600" src_o="http://payload61.cargocollective.com/1/1/37060/3535458/TG_landing_macbook_mockup_o.png" data-mid="20575449" border="0" align="left"/><img src="http://payload61.cargocollective.com/1/1/37060/3535458/TG_landing_browser_mockup_800.png" width="800" height="625" width_o="800" height_o="625" src_o="http://payload61.cargocollective.com/1/1/37060/3535458/TG_landing_browser_mockup_o.png" data-mid="20575459" border="0" align="left"/><img src="http://payload61.cargocollective.com/1/1/37060/3535458/fb_mockup_800.png" width="800" height="600" width_o="800" height_o="600" src_o="http://payload61.cargocollective.com/1/1/37060/3535458/fb_mockup_o.png" data-mid="20575464" border="0" align="left"/><img src="http://payload61.cargocollective.com/1/1/37060/3535458/fb_full_layout_800.png" width="800" height="1426" width_o="800" height_o="1426" src_o="http://payload61.cargocollective.com/1/1/37060/3535458/fb_full_layout_o.png" data-mid="20575472" border="0" align="left"/><img src="http://payload61.cargocollective.com/1/1/37060/3535458/TG_digital_cards_layot_800.png" width="800" height="2435" width_o="800" height_o="2435" src_o="http://payload61.cargocollective.com/1/1/37060/3535458/TG_digital_cards_layot_o.png" data-mid="20575499" border="0" align="left"/> Role and Responsibilities: Senior Designer and Art Director.Art directed illustration and collaborated with Marketing and our partner, Paperless Post to create an interactive experience for our customers around the holidays. Designed a landing page on the Paperless Post site, and well as a Facebook landing page, and designed various banners to appear on the One Kings Lane site, emails and Facebook. Created branding for online holiday cards with a different outlook—instead of giving a gift or writing a sentimental note, friends and family can give the gift of... http://theakennedy.com/Container-Sales-Belgium http://theakennedy.com/following/theakennedy.com/Container-Sales-Belgium Tue, 05 Jun 2012 15:17:26 +0000 Thea Kennedy 483815 For the Belgium installment of our increasingly popular Container Sales, One Kings Lane went to Belgium with interior design star Bunny Williams. For the design collateral, I was inspired by vintage travel, stamps, and postage. I used this as a jumping off point to first create a logo, then other secondary graphic elements that I used as a base to then create marketing placements, website, printed invitations and video title design. Hugely successful, this brand has now become a recurring sale highlighting various cities and countries with famous interior designers as our guides to the best merchandise all around the world. <img src="http://payload.cargocollective.com/1/1/37060/483815/belgium_mrkting.jpg" width="640" height="517" width_o="640" height_o="517" src_o="http://payload.cargocollective.com/1/1/37060/483815/belgium_mrkting_o.jpg" data-mid="11738483" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/37060/483815/belgium_email.jpg" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/1/37060/483815/belgium_email_o.jpg" data-mid="11738500" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/37060/483815/belgium_main.jpg" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/1/37060/483815/belgium_main_o.jpg" data-mid="11738628" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/37060/483815/Picture 9.jpg" width="640" height="354" width_o="640" height_o="354" src_o="http://payload.cargocollective.com/1/1/37060/483815/Picture 9_o.jpg" data-mid="11737761" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/37060/483815/Picture 9.png" width="640" height="353" width_o="640" height_o="353" src_o="http://payload.cargocollective.com/1/1/37060/483815/Picture 9_o.png" data-mid="11737956" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/37060/483815/Picture10.png" width="640" height="357" width_o="640" height_o="357" src_o="http://payload.cargocollective.com/1/1/37060/483815/Picture10_o.png" data-mid="11738094" border="0" align="left"/> Role and Responsibilities: Senior Designer. Designed and Art Directed project from concept to completion. Designed logo, secondary graphics, branding, overall aesthetic. Designed assets for web and video. For web, I designed banners and various marketing placements, email, landing page, graphics for social media, and the product display page header. For the three videos made, I designed all graphics and titles. For the Belgium installment of our increasingly popular Container Sales, One Kings Lane went to Belgium with interior design star Bunny Williams. For the design... http://theakennedy.com/BaubleBar-DKNY-Collaboration http://theakennedy.com/following/theakennedy.com/BaubleBar-DKNY-Collaboration Sun, 18 Mar 2012 12:35:45 +0000 Thea Kennedy 3027970 BaubleBar collaborated with DKNY to produce and design a jewelry collection inspired by DKNY’s Spring Collection. Given an amazing color palette and images, I was set to task to create signage, slideshows, landing page, email promotions and invitations that celebrated the combined aesthetic. Below are a few examples from the campaign. <img src="http://payload36.cargocollective.com/1/1/37060/3027970/bb_dkny_layout_02_800.png" width="800" height="600" width_o="800" height_o="600" src_o="http://payload36.cargocollective.com/1/1/37060/3027970/bb_dkny_layout_02_o.png" data-mid="20570724" border="0" align="left"/><img src="http://payload36.cargocollective.com/1/1/37060/3027970/bb_dkny_signage_800.png" width="800" height="600" width_o="800" height_o="600" src_o="http://payload36.cargocollective.com/1/1/37060/3027970/bb_dkny_signage_o.png" data-mid="20570637" border="0" align="left"/><img src="http://payload36.cargocollective.com/1/1/37060/3027970/dkny_mockup_01_800.png" width="800" height="600" width_o="800" height_o="600" src_o="http://payload36.cargocollective.com/1/1/37060/3027970/dkny_mockup_01_o.png" data-mid="20573566" border="0" align="left"/><img src="http://payload36.cargocollective.com/1/1/37060/3027970/dkny_mockup_02_800.png" width="800" height="600" width_o="800" height_o="600" src_o="http://payload36.cargocollective.com/1/1/37060/3027970/dkny_mockup_02_o.png" data-mid="20573570" border="0" align="left"/><img src="http://payload36.cargocollective.com/1/1/37060/3027970/dkny_mockup_03_800.png" width="800" height="600" width_o="800" height_o="600" src_o="http://payload36.cargocollective.com/1/1/37060/3027970/dkny_mockup_03_o.png" data-mid="20573573" border="0" align="left"/><img src="http://payload36.cargocollective.com/1/1/37060/3027970/dkny_mockup_04_800.png" width="800" height="600" width_o="800" height_o="600" src_o="http://payload36.cargocollective.com/1/1/37060/3027970/dkny_mockup_04_o.png" data-mid="20573582" border="0" align="left"/> Role and Responsibilities: Designer and Art Director. Responsible for implementing pre-existing logo and color pallette into a wide array of design assets. These assets included print, digital, and social media campaigns. Print included in-store signage and and an invitation. Digital design included e-mail design, marketing placements, (banners, graphics designed for social media), landing page, slideshow, product display page. BaubleBar collaborated with DKNY to produce and design a jewelry collection inspired by DKNY’s Spring Collection. Given an amazing color palette and images, I was... http://theakennedy.com/One-Kings-Lane-Holiday-Cards http://theakennedy.com/following/theakennedy.com/One-Kings-Lane-Holiday-Cards Wed, 16 Nov 2011 20:00:54 +0000 Thea Kennedy 485639 This card was designed for VIP customers to accompany a gift of thanks for a year of support to our site. My inspiration was to create a card that had an interactive quality to it, so I decided to do an “ornament” that could be hung on a tree or placed somewhere in the home around the holidays. I wanted the card itself to feel like a gift. I drew inspiration from non-traditional wreathes that weren’t overly “holiday” and took varies elements of our logo and subtly incorporated them in the overall design. I worked with the talented Richard Phipps who illustrated the wreath, which was then laser cut and printed on both sides with metallic silver ink. Behind the card, there was the card itself, a square piece, unprinted on one side which lay against the wreath, and on the other side, printed in the same metallic silver with our holiday messaging. <img src="http://payload.cargocollective.com/1/1/37060/485639/VIP_holiday_03_800.png" width="800" height="533" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/1/37060/485639/VIP_holiday_03_o.png" data-mid="20575586" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/37060/485639/VIP_holiday_04_800.png" width="800" height="533" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/1/37060/485639/VIP_holiday_04_o.png" data-mid="20575589" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/37060/485639/VIP_holiday_01_800.png" width="800" height="651" width_o="800" height_o="651" src_o="http://payload.cargocollective.com/1/1/37060/485639/VIP_holiday_01_o.png" data-mid="20575592" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/37060/485639/VIP_holiday_02_800.png" width="800" height="770" width_o="800" height_o="770" src_o="http://payload.cargocollective.com/1/1/37060/485639/VIP_holiday_02_o.png" data-mid="20575597" border="0" align="left"/> In addition to the holiday card for our customers, we also wanted to create one for all of our vendors, contractors, etc. The concept I developed for this was to create a card that would acknowledge all areas of our business—from art to furniture to kitchen ware and everything in between—I wanted a card where everyone in the company would feel represented. I developed this card to be an 8 panel roll fold, with gold metallic foil stamped typography and illustrations commissioned by Lucile Prache. <img src="http://payload.cargocollective.com/1/1/37060/485639/DSC01143.jpg" width="640" height="1134" width_o="640" height_o="1134" src_o="http://payload.cargocollective.com/1/1/37060/485639/DSC01143_o.jpg" data-mid="18295182" border="0" align="left"/> Role and Responsibilities: Senior Designer.Designed and Art Directed project from concept to completion. Art Directed illustrator, and designed all the printed collateral./span> This card was designed for VIP customers to accompany a gift of thanks for a year of support to our site. My inspiration was to create a card that had an...